Mon, 10 December 2018
Want to sell more work at higher margins? When you stop making a few of these most common selling mistakes, you might be surprised what will happen.
What you'll learn about in this construction podcast episode:
There are at least 9 mistakes I see contractors making that are killing their sales. Here are a few:
#3. Lack of Strategy - Being unclear on the kind of work you want to do and not having a consistent system for generating leads is a recipe for a roller coaster, feast-or-famine business.
#4. Wasting Time - Most contractors are wasting time on unqualified leads AND putting too much unnecessary details in their estimates. This sets off a domino effect because it handcuffs you to your computer, doing too much work for people who were probably never going to become customers.
#6. Talking About You - The more you talk about you, your company history, equipment, etc....the less your prospect cares. You need to stop talking about things that put them to sleep, and start talking about things that make them want to take action.
Click the link below to download a one pager with all nine mistakes.
"We're finally able to pay ourselves what we deserve."
Other resources mentioned in this construction podcast episode: