The Construction Leading Edge Podcast

EPISODE 262: Are people making decisions about their homes based on logic or emotions? How does emotional buying help you grow your business? 

In today’s episode of The Construction Leading Edge podcast, Josh Dembicki, President and Co-Founder of Colorado Siding Repair, and Matt Lewis, COO of Hover, sit down with me to talk about how Hover encourages emotional connection with the customers and how it has hugely impacted the overall business growth of Colorado Siding Repair.

Hover is an app that allows homeowners to take photos of their homes and turn them into accurate measurements, better project estimates, and collaborative 3D models for better visualization.

With Hover’s state-of-the-art features, Colorado Siding Repair was able to change the trajectory of its business with an impressive $11M in sales this year and a better 50% closing rate. But it’s not the tech that got them to where they are right now.

It’s all about making an emotional connection with homeowners and letting them buy through emotions.

With that being said, make sure to tune in to today’s episode as we discuss more of that and the amazing features of Hover that you and your team could take advantage of.

Let’s get started!


Key Takeaways:

Introduction (00:00)

Meet Josh of Colorado Siding Repair (00:19)

What is Hover? (01:53) 

Are people making decisions on logic or emotions? (08:11)

How is Hover impacting the estimating process (11:32)

Best part of Hover during the operation process (15:31)

Meet Matt of Hover (20:29)

How did Hover start as a company? (24:08)

Hover features for custom builders (25:49)

Misconceptions and myths that contractors have (28:27)

Hover's new direct ordering tool (35:43)

What’s the best part about Hover? (39:01)

Episode wrap-up (41:34)


Additional Resources:

- FREE online training workshop: Get Out of Your Construction Business: How to Make it Run Without You here

- Learn how to recession-proof your business here

- Work with our team to systematize your business here 

- Build better projects using the Raken app here

- Visit our website here


Find Colorado Siding Repair

- Visit Colorado Siding Repair’s website here

- Connect with Josh Dembicki here


Find Hover

- Check the Hover app here

- Connect with Matt Lewis here


The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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Direct download: CLE262_-_Podcast_New.mp3
Category:general -- posted at: 5:00am EDT