The Construction Leading Edge Podcast


That's what Episode 61 of The Construction Leading Edge podcast from is all about...

Ryan Lawson from Master Messaging ( and I cover a bunch of good material that will help you.

Topics covered in this construction podcast include:

  • Common mistakes you probably make when selling.
  • What it means to sell based on value.
  • How do you determine the value you offer.
  • Is it a value position or a value proposition?
  • Is, Does and Means...and what you need to focus on.
  • How can you sell in a low bid environment?
  • The psychology of selling and decision  making.

Resources mentioned in this construction podcast:

How to Communicate Value - Click here to download the free ebook

The Advanced Construction Leadership Community - Take your small construction business to the next level.  Click here to learn how joining the ACLC will help you win.

Direct download: 061_Ryan_Lawson_Master_Messaging.mp3
Category:general -- posted at: 4:18pm EST