EPISODE 363: Is your construction business relying too heavily on referrals? It’s time to rethink your marketing strategy.

In this week’s episode, we’re joined by Spencer Powell, founder of Builder Funnel, where we discuss in-depth on how to create a customer acquisition system that attracts the right customers consistently.

Spencer reveals the risks of depending solely on word-of-mouth marketing, the power of targeted marketing, how to craft messaging that truly resonates with potential clients, and how to design a marketing strategy that converts.

From defining a niche to measuring ROI, this episode is packed with actionable advice for builders looking to skyrocket their marketing strategies.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Meet Spencer Powell from Builder Funnel (02:58)

Why relying on referrals makes you vulnerable (04:17)

Defining your ideal client (07:04) 

The importance of niching down and how to do it (11:54)

Building a customer acquisition system (23:05)

Crafting a message that resonates with your desired clients (27:54)

Content marketing vs. paid advertisements (40:04)

Maximizing lifetime customer value (53:05)

How to track your marketing efforts (55:12)

Keep up with Spencer (57:59)

Additional Resources:

- Watch episode 318 with Spencer HERE

- Join our FREE Get Out of Your Construction Business Masterclass HERE

- Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE

- Schedule your FREE business evaluation call with our team HERE 

Connect with Spencer:

- Grab a free copy of Spencer’s book, The Remodeler Marketing Blueprint, by emailing him at spowell@builderfunnel.com with “Todd” in the subject line.

- Visit Builder Funnel for more information HERE

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 362: Has your construction business been doing great lately and now you’re thinking about scaling up? Before you make any moves, you need to hear this.

In this week’s episode, we’re joined by our Construction Leading Edge team, Leyah Hostetter and Monish Khadye, to dive into the common pitfalls of scaling a construction business.

We break down why chaos is a choice, how the “Just Enough to Start” (JETS) trap can hurt your reputation and profits, and why the DIY approach simply doesn’t work. Plus, we reveal why systems are essential even for small companies, the risks of building a business around people, and more.

If you’re a construction business owner looking to scale with a strong foundation, this episode is exactly what you need.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Pitfall of ramping up marketing without operational support (02:55)

Why the “Just Enough to Start” (JETS) is a costly fallacy (10:09)

The problem with a DIY approach to your business (24:08)

Systems are essential even for small companies (30:35) 

Chaos as a self-correcting phenomenon (36:13)

Why you shouldn’t design your business around people (38:34)

Episode wrap-up (47:08)

Additional Resources:

- Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE

- Schedule your FREE business evaluation call with our team HERE 

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 361: Do you feel trapped by the constant chaos of your construction business?

In this week’s episode, Leyah Hostetter, our Director of Customer Success, sits down with Kris Miller, President of KLM Construction, to explore the strategies that turned his business from a chaotic struggle into a well-oiled machine.

Kris opens up about the impact of simple yet powerful communication hacks he implemented, like weekly client updates, and how a systematized handoff between pre-construction and construction transformed his business. 

He also shares how using accountability charts helped eliminate bottlenecks and allowed him to slowly step back from daily operations.

If you’re ready to break free from the construction overwork culture and work from 80 hours to 10 hours per week, all while making progress on your construction business, don’t miss this episode!

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Meet Kris Miller of KLM Construction (02:35)

Bridging the pre-construction to construction gap (03:13)

Kris’s light bulb moment (05:21)

How is SYCB different from other coaching programs (08:48)

Importance of accountability charts and systematized handoffs (12:06)

Kris’s goal for a balanced work-life (14:17)

Additional Resources:

- Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project  HERE

- Schedule your FREE business evaluation call with our team HERE 

- Check out KLM Construction HERE

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!

EPISODE 360: Is your construction business stuck operating on a zero-profit margin while you’re tied to it 24/7? It’s time to break the cycle, just like our guests did.

Meet John and Shannon Springstead of John Springstead Construction–a father-and-daughter duo who completely overhauled their business.

In this episode, John and Shannon share their experience with our Systematize Your Construction Business (SYCB) program, which helped them reduce chaos and move toward profitability.

They share how SYCB empowered them to delegate responsibilities, set up clear communication channels, and take charge of their projects without constant oversight.

You’ll hear how they started charging for estimates after doing it for free for 15 years and how their “Nail the Handoff” system has brought peace and structure to their operations.

Tune in to uncover the secrets to transforming your construction business into a self-managing powerhouse!

Key Takeaways:

Introduction (00:00)

Meet John and Shannon Springstead (02:22)

Initial struggles with zero-profit margins and lack of growth (03:53)

How empowering employees results in effective delegation (07:28)

Impact of Nail the Handoff meetings on team clarity (09:02)

From 15 years of free estimates to charging for them (13:57)

Benefits of delegating to the “super” in daily operations (20:01) 

What’s next for John Springstead Construction? (24:01)

Additional Resources:

- Watch our FREE online training: How to Finally Scale Your Construction Business by Unlocking the Secret Profit Phase of Every Project HERE

- Schedule your FREE business evaluation call with our team HERE 

- Check out John Springstead Construction HERE

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The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

Follow us on your favorite podcasting platform so you never miss an episode!