The Construction Leading Edge Podcast


That's what Episode 61 of The Construction Leading Edge podcast from is all about...

Ryan Lawson from Master Messaging ( and I cover a bunch of good material that will help you.

Topics covered in this construction podcast include:

  • Common mistakes you probably make when selling.
  • What it means to sell based on value.
  • How do you determine the value you offer.
  • Is it a value position or a value proposition?
  • Is, Does and Means...and what you need to focus on.
  • How can you sell in a low bid environment?
  • The psychology of selling and decision  making.

Resources mentioned in this construction podcast:

How to Communicate Value - Click here to download the free ebook

The Advanced Construction Leadership Community - Take your small construction business to the next level.  Click here to learn how joining the ACLC will help you win.

Direct download: 061_Ryan_Lawson_Master_Messaging.mp3
Category:general -- posted at: 4:18pm EST

This is episode 60 of The Construction Leading Edge podcast from

Click here for more info on PROJECT LEADER BOOT CAMP

In this episode you’ll hear about a few things….

  • The solution to the construction industry’s biggest problem could be right in front of us.
  • The game changer leadership principle that gave US troops the advantage on D-Day.
  • How the same principle helped solve the largest sewer overflow in a city’s history.
  • What you can do to get to the next level in your career.

Links mentioned in this episode:

Watch the entire video on empowered execution –

Click here for more info on PROJECT LEADER BOOT CAMP

Direct download: 060_Empowered_Execution_and_Boot_Camp.mp3
Category:general -- posted at: 8:09pm EST